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blogola Last modified: Wednesday, April 30, 2008
A slang term used in online marketing circles to describe the act of bribing or paying influential bloggers to create a buzz in the blogosphere about a specific product or technology in their blog. See The History of Blogging in the Quick Reference section of Webopedia.
Blogging For Booty Blogola is what The Wall Street Journal called it in a Page One story Tuesday. Blogola Blends Bling, Blandishment for Blast of Blogger Blab Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks -- in the spotlight this week as they unveil their fall schedules to advertisers -- have even borrowed a term from the technology industry to describe the strategy: blogola.	Related Categories Slang World Wide Web Related Terms blog Blog and Ping blog tagging blogosphere blogroll blogsnob Shopping logona Products Compare Products,Prices and Stores Shop by Category: Personal Care 25 Store Offers Cosmetics 14 Store Offers