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CPC Last modified: Thursday, July 24, 2003
Short for cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets.
ClickZ Network  Cutting-edge commentary on Internet marketing and advertising from industry leaders as well as original case studies and unique insight. Beware the Lure of the Cost per Click Is CPC a real measurement of return on investment?	Related Categories Business Computing Electronic Commerce Online Advertising Related Terms click-through CTR