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cloaking Last modified: Tuesday, September 21, 2004
(1) Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-and-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags. Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia. (2) In e-mail distribution, cloaking is the act of masking the name and address of the sender so that the recipient does not know who sent the e-mail.
Search Engine Cloaking Stealth technology for the search engines. Ending The Debate Over Cloaking Why people have traditionally cloaked, how XML feeds these days provide a form of approved cloaking and why the bigger issue to focus on isn't whether cloaking is allowed but instead whether paid content gets more liberal rules about acceptability. Web Site Cloaking and Search Engines Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?	Related Categories Electronic Commerce Electronic Mail Ethics Search Engines Related Terms e-mail meta tag search engine spider cloaking Products : Top Store Offers: Overstock.com  63.99This handmade creation is offered in partnership with NOVICA, in association with National Geographic.Product details:'Silver Clouds' alpaca wool cloa... Pyramid Collection  120.00Sorcerers - sorceresses - metaphysicians: Masters of arcana array themselves in this - a full, rich, sable-black cloak of lush velvet, generously tail... eBay  48.00Simply Stunning! Bold Black Brown Exotic SEXY tIGER Design And so soft, thick and Luscious! Very thick and silky pashima acrylic Beautiful Cape / Cloa... eBay  48.00Simply Stunning! And so soft and Luscious! Beautiful Cape / Cloak / Ruana Warm shade of Camel / Tan Nice Comfy Hood Faux Fur Lining on Hood Thick Plus... Amazon Marketplace  45.99Washable - Easy to clean and maintain. No Zippers, Velcro Clsures of Buttons. Durable, Quality Fabric and Trims - Made to last. Comfortable - No itchy... Compare all matches: 331 Store Offers