Removing the middleman. The term is a popular buzzword used to describe many Internet -based businesses that use the World Wide Web to sell products directly to customers rather than going through traditional retail channels. By eliminating the middlemen, companies can sell their products cheaper and faster. Many people believe that the Internet will revolutionize the way products are bought and sold, and disintermediation is the driving force behind this revolution.
The Dot-com Bubble-Burst and Disintermediation Many of the dot-com companies strangled in last year's correction were badly served by a concept championed by Amazon.com: disintermediation.
The Myth Of Disintermediation Distribution chains are becoming obsolete, replaced by distribution communities that collectively create value for the customer.