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Used in Web analytics, it is the URL or IP address that tracks where a visitor to a Web page originated (e.g., previous page, link from another Web site, or search engine).
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.	Related Categories Business Computing Electronic Commerce Online Advertising Related Terms click-through click-through rate contextual advertising electronic commerce hit impression Web analytics Web site