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SEO
Last modified: Tuesday, July 05, 2005  

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

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Optimization for Dynamic Web Sites
With just a few quick selections by the user visiting your site, a page can be generated on the fly based on nothing more than the user's specific interest or request.

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Search Engine Optimization Code of Ethics
Most SEO practitioners understand these ethics, yet not all practitioners practice safe-SEO.

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This page suggests ways to optimize and improve search engine results with ranking and promotion advice, hints, tips, and clues to improve your search engine keywords relative to existing leaders.

Choose the Best Search Engine
This table helps you select the best search tool to satisfy your information need, by posing potential questions and recommending specific resources that are the best matches.

Domain.com
Domain name registration, Web hosting, e-mail services, domain search, and SEO services.

Ending The Debate Over Cloaking
Why people have traditionally cloaked, how XML feeds these days provide a form of approved cloaking and why the bigger issue to focus on isn't whether cloaking is allowed but instead whether paid content gets more liberal rules about acceptability.

How to Spot Search Engine Spam: Doorway Pages
Is the search enginemarketing firm you're considering on the up-and-up? How to tell if it's spamming and if it's been nailed by the major search engines.

Intro to Search Engine Optimization
This article from Search Engine Watch describes the basics of how search engines work and how to increase search engine optimization.

Search Engine Blog
This online marketing blog provides daily SEO news, resources and tactics regarding search engine optimization for the major search engines.

SEO and the Web Site Design Process
This article from Clikz.com explains how to increase search engine optimization.

SEO Resources
A list of Web sites that deal specifically with the issue of optimizing pages for search engines.

Web Site Cloaking and Search Engines
Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?

Related Categories

Online Advertising

Search Engines


Related Terms

dynamic URL

link farming

meta refresh

meta tag

pagejacking

paid inclusion

query string

search engine

SEO

SERP

site map

spider

spider trap

traffic

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