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searchandizing Last modified: Monday, May 07, 2007
The word is a combination of search and merchandizing. It is an electronic commerce term used to describe using your own site search to promote products when users search for certain keywords or phrases, akin to merchandizing a retail store for up-selling, cross-selling or promoting specific merchandise. Also called multi-faceted search.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Ecommerce-Guide: Savvy Search Boosts Sales Intelligent e-commerce search software helps site owners understand what buyers are searching for but also delivers results that highlight the most popular products from previous searches. Providing relevant search results is critical; otherwise site owners risk losing a sale and a potential loyal customer. Faceted Site Search Spikes Sales Multi-faceted search, or letting shoppers look for items based on a variety of variables, and so-called "searchandising," or search tools that integrate merchandising into the results, are coming to the forefront of the industry as they net e-tailers higher-than-average conversion rates. And, analysts say the trend is only going to get hotter as more companies offer such services and more online sellers report plans to adopt them.	Related Categories Electronic Commerce Search Engines Related Terms e-commerce electronic commerce keyword merchant account Merchant Service Provider payment gateway search engine search engine marketing search engine optimization search results SERP