A generic term meaning the study of the impact of a Web site on its users. E-commerce companies often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to create a better user experience.
ClickZ Stats Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.
How To Choose a Web Analytics Solution Clarifying the issues involved in managing and measuring Web analytics is critical to e-business success. This article will help determine which is the solution that best meets needs.
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